B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other realities concerning modern B2B advertising. We review how the buying journey is currently totally fragmented as well as the manner in which area structure can aid marketing professionals retake control

Mark Donnigan develops disruptive ingenious start-ups. Mark's superpower is architecting go-to-market plans and marketing motions that drive genuine company results for technical and product-centric creators. Mark's growth and market development experience covers twenty years as a transformative B2B marketing and magnate, driving demand, brand adva